By @KC Chen

What’s the product?

• One-sentence description of the product
• What problems does it solve?
• How? (A detail description of its functions)
• What products are its competitors? How do they solve the same problem differently?

Ecosystem

• How does the product work with other products to provide a full experience?
• Which chain is it on and why?

Users

• Who are the users?
• Where do these users come from?
• Why do these users stay?
• What’s the relationship among users?
• What’s the relationship between the user and the product?

Token(s) (if there’s one or more)

• What’s the relationship between the product and its token(s)?
• What’s the token(s) used for? And is it necessary as a part of the product?
• Who are the token holders? And what can they do with the tokens?

Team (optional)